Building Your Personal Self-Brand
In a competitive professional landscape, your personal brand is your most powerful asset. This course helps you uncover, refine, and communicate your unique value proposition with authenticity and impact. Participants will walk away with a compelling personal narrative, practical branding tools, and the confidence to lead with presence and purpose.
4700£
Target Audience
This course is specifically designed for:
Executives and senior leaders
Entrepreneurs and business owners
Mid-level professionals preparing for advancement
Consultants, coaches, and public figures
Anyone seeking to elevate their professional presence
Learning Objectives
By the end of this training, participants will be able to:
Define and articulate their unique professional identity
Develop a consistent and authentic personal brand
Leverage digital platforms to expand influence
Build credibility and trust across stakeholder groups
Communicate confidently in high-stakes environments
Module 1: M&A Strategy and Deal Rationale
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Identifying strategic drivers behind acquisitions and mergers
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Differentiating between horizontal, vertical, and conglomerate strategies
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Understanding market positioning, synergies, and growth scenarios
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Evaluating build vs. buy decisions
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Real-life case studies of successful and failed deals
Module 2: Target Identification and Due Diligence
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Establishing acquisition criteria and target screening methods
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Financial, operational, legal, and cultural due diligence best practices
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Red flags and risk mitigation strategies
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Conducting commercial assessments and strategic fit analysis
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Tools and templates for structured due diligence
Module 3: Valuation and Deal Structuring
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Methods of business valuation: DCF, multiples, precedent transactions
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Deal financing options: equity, debt, hybrids
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Structuring earn-outs, warranties, and indemnities
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Tax considerations and cross-border implications
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Negotiation tactics and value protection mechanisms
Module 4: Legal and Regulatory Framework
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Overview of legal steps in the M&A process
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Competition law, antitrust issues, and regulatory clearance
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Cross-border transaction complexities and compliance
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Drafting key legal documents: LOIs, term sheets, SPAs
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Managing external advisors: lawyers, auditors, investment banks
Module 5: Post-Merger Integration and Value Realization
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Cultural integration and change management
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Aligning leadership teams and operating models
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Synergy capture and KPI monitoring
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Communication strategies for internal and external stakeholders
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Lessons learned and post-deal review techniques
Defining values, purpose, and strengths
Assessing your current brand perception
Identifying your niche and core message
Understanding the emotional impact of a brand
Building alignment between personal and professional identity
Clarifying your brand promise
Crafting a compelling personal story
Identifying target audiences and platforms
Differentiation strategies in competitive industries
Personal SWOT analysis
Optimizing LinkedIn and professional social media
Creating brand-aligned content
Managing online reputation
Building thought leadership through media and speaking
Digital networking techniques
Developing an authentic leadership voice
Body language and executive presence
Storytelling techniques for impact
Navigating difficult conversations with confidence
Personal branding in presentations and public speaking
Personal branding as a continuous process
Measuring and refining your brand performance
Handling career transitions and brand reinvention
Creating a personal development action plan
Inspiring others with your personal brand journey
Approach
Self-assessments and personal branding exercises
Peer feedback and group coaching
Role-playing and storytelling simulations
Case studies of successful personal brands
Guided journaling and future-state visioning
Delivery Format
Duration
3, 5, 10 Days
Language
English, Spanish, German, Portuguese, French.
Wins – What You Gain
Take control of your narrative and professional image
Elevate your visibility and influence within your industry
Open new career, partnership, and leadership opportunities
Strengthen self-awareness and confidence in communication
Build lasting impact and trust in every interaction
Why Attend This Course
Approach
Self-assessments and personal branding exercises
Peer feedback and group coaching
Role-playing and storytelling simulations
Case studies of successful personal brands
Guided journaling and future-state visioning
